The Falloff 2020 - Listening Party Concept

Listening party raffle concept for J.Coles latest album.

Context: #

The Falloff is set to drop sometime this year and there is a lot of anticipation around it. The presidential campaign video to launch it was dope and everyone loved it.

You and the dreamville team are renowned for being uniquely creative and doing things differently. Especially around launches of projects.

Idea: #

A fun way to announce a listening party for the real cole fans to get an early preview of The Falloff.

People who get the Dreamville related questions right are able to enter to be randomly selected for listening party invites.

If they don’t get all the questions right they are given an option to leave their email and join your email octopus email list for future updates and surprises.

win-win!

Live Prototype (check it out) #

👉👉 https://thefalloff.netlify.com/ 👈👈 #

*note: * This is a quick prototype to convey the idea and would need to be re-written if there’s interest. But I wanted to get it to you early and raw.

Objective: #

Besides being a dope interactive way to announce a listening party, this also allows you to convert social followers to email subscribers which we all know are more valuable. As you can reach near 100% of your community directly without any gatekeepers or algorithms.

About me: #

My names Samuel Wood, I’m a marketer and developer and run a product studio called kudoscope.

We focus on projects at the intersection of the culture and technology.

The mission is to delight consumers like us when they interact with tech, because they know it was built for them as a priority.

Here’s a few things we’ve built:
A Tribute to Channel U
Streaming the Channel U bangers you grew up on 24/7
channelu.online

Vanilla | Manage and Clean your Social History.
Delete the old tweets you regret.
vanillasocial.co

contact:
email: samuel@vanillasocial.co
twitter: @samuelw