The Falloff 2020 - Listening Party Concept

Listening party raffle concept for J.Coles latest album.

Context

The Falloff is set to drop sometime this year and there is a lot of anticipation around it. The presidential campaign video to launch it was dope and everyone loved it.

You and the dreamville team are renowned for being uniquely creative and doing things differently. Especially around launches of projects.

Idea:

A fun way to announce a listening party for the real cole fans to get an early preview of The Falloff.

People who get the Dreamville related questions right are able to enter to be randomly selected for listening party invites.

If they don’t get all the questions right they are given an option to leave their email and join your email octopus email list for future updates and surprises.

win-win!

Live Prototype (check it out)

👉👉 https://thefalloff.netlify.com/ 👈👈

*note: * This is a quick prototype to...